Did You Know? Jesse Jackson Predicted the 2007 Housing Crash and Spent 10 Years Trying to Stop It

<div style="text-align: center;"><span><div style="text-align: left;"><span id="docs-internal-guid-89b03175-7fff-e9f4-8974-628991c70de8"><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center; white-space: normal;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: x-small;">As featured in <a href="https://www.inman.com/2026/02/20/how-jesse-jackson-predicted-and-tried-to-stop-the-2007-crash/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>. </span></span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/o-lf4NdOZ90" width="320" youtube-src-id="o-lf4NdOZ90"></iframe></div><span style="font-family: Times; white-space: pre-wrap;"><span style="white-space-collapse: collapse;"><br><div style="text-align: center;"><i style="font-family: Arial, sans-serif; font-size: small; white-space-collapse: preserve;">Caption: One of my favorite childhood memories of Sesame Street is this video with Rev. Jesse Jackson. </i></div></span></span><p></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">In February 2007, eight months before the stock market would begin its historic plunge and nearly a year before the word "bailout" entered every American household's vocabulary, the Reverend Jesse Jackson stood before the </span><a href="https://www.govinfo.gov/content/pkg/CHRG-110shrg50309/pdf/CHRG-110shrg50309.pdf" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">Senate Committee on Banking, Housing, and Urban Affairs with a warning</span></a><span face="Arial, sans-serif" style="font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> that now reads like prophecy.<span></span></span></p></span></div></span></div>

2007, black history, civil rights, crash, fair housing, greenlining, housing bubble, housing market, jesse jackson, predatory lending, redlining, senate, The Hill

Did You Know? Jesse Jackson Predicted the 2007 Housing Crash and Spent 10 Years Trying to Stop It

As featured in Inman News . Caption: One of my favorite childhood memories of Sesame Street is this video with Rev. Jesse Jackson. In Februa...

How We All Can Be a "Fair Housing Equalizer"

<div style="text-align: center;"><b style="font-family: arial; white-space: pre-wrap;"><div style="font-family: Times; font-weight: 400; text-align: left; white-space-collapse: collapse;"><div style="text-align: center;"><span style="font-size: x-small;">As featured in </span><a href="https://www.housingwire.com/articles/dr-lee-davenport-fair-housing-equalizer/" style="font-size: x-small;" target="_blank"><span style="color: #3d85c6;">HousingWire</span></a><span style="font-size: x-small;">. </span></div><div style="text-align: center;"><span style="font-size: x-small;"><br></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOWGS_eHCy6ZeOY2AB9f35HQjjZz22SS6dyBjeNkMnT8dGAKa9oz_wKaHt1z35ks65roSC5roEgFPo-yoniVwbD3uo-c3ir083P-1FUR8nwZ57T_H-1zvKaYxUrWCbqY3WgrSB9B_0o9-kXa_EYfK4tGtNfQr8lJEjFpNv_4AP20Mwj9_rhqsJbCIPGew/s4728/dillon-kydd-pvdx8c6Y5BY-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3152" data-original-width="4728" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOWGS_eHCy6ZeOY2AB9f35HQjjZz22SS6dyBjeNkMnT8dGAKa9oz_wKaHt1z35ks65roSC5roEgFPo-yoniVwbD3uo-c3ir083P-1FUR8nwZ57T_H-1zvKaYxUrWCbqY3WgrSB9B_0o9-kXa_EYfK4tGtNfQr8lJEjFpNv_4AP20Mwj9_rhqsJbCIPGew/s320/dillon-kydd-pvdx8c6Y5BY-unsplash.jpg" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><i><span face="ui-sans-serif, system-ui, -apple-system, "system-ui", "Segoe UI", Roboto, "Noto Sans", Ubuntu, Cantarell, "Helvetica Neue", sans-serif" style="background-color: #f1f1f1; color: #111111; font-size: 13px; text-align: start; text-wrap-mode: nowrap;">Caption: Photo by </span><a href="https://unsplash.com/@kyddvisuals?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="background-color: #f1f1f1; box-sizing: border-box; color: #767676; font-family: ui-sans-serif, system-ui, -apple-system, "system-ui", "Segoe UI", Roboto, "Noto Sans", Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 13px; text-align: start; text-wrap-mode: nowrap; transition: color 0.1s ease-in-out, opacity 0.1s ease-in-out;">Dillon Kydd</a><span face="ui-sans-serif, system-ui, -apple-system, "system-ui", "Segoe UI", Roboto, "Noto Sans", Ubuntu, Cantarell, "Helvetica Neue", sans-serif" style="background-color: #f1f1f1; color: #111111; font-size: 13px; text-align: start; text-wrap-mode: nowrap;"> on </span><a href="https://unsplash.com/photos/brown-and-white-wooden-house-near-green-trees-under-blue-sky-during-daytime-pvdx8c6Y5BY?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" style="background-color: #f1f1f1; box-sizing: border-box; color: #767676; font-family: ui-sans-serif, system-ui, -apple-system, "system-ui", "Segoe UI", Roboto, "Noto Sans", Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 13px; text-align: start; text-wrap-mode: nowrap; transition: color 0.1s ease-in-out, opacity 0.1s ease-in-out;">Unsplash</a>. </i></td></tr></tbody></table><span style="font-size: large;"><br></span></div><div style="font-family: Times; font-weight: 400; text-align: left; white-space-collapse: collapse;"><span style="font-size: large;">As real estate practitioners, I know you wear many "hats", from negotiator to contract specialist to, at times, even unofficial marriage counselor (yeesh!) and chauffeur. <span></span></span></div></b></div>

equalizer, fair housing, housingwire conversations

How We All Can Be a "Fair Housing Equalizer"

As featured in HousingWire .  Caption: Photo by  Dillon Kydd  on  Unsplash .  As real estate practitioners, I know you wear many "hats...

The "Benito Bowl" Backdrop: How Bad Bunny's DtMF is a Good Catalyst for Remembering Fair Housing and Black History

<div style="text-align: center;"><span><div style="text-align: left;"><span id="docs-internal-guid-4b452c55-7fff-b5be-3e13-f719cd5c7dd3"><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center; white-space: normal;"><span face="Arial, sans-serif" style="font-size: xx-small; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As featured in <a href="https://www.inman.com/2026/02/10/how-bad-bunnys-dtmf-spotlights-fair-housing-and-black-history/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>. </span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 13pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 17.3333px; white-space-collapse: preserve;">You may have FOMO (the fear of missing out) from time to time but what about DtMF? </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 17.3333px; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 17.3333px; white-space-collapse: preserve;">DtMF stands for “Debí tirar más fotos” (translation: I should have taken more pictures). Sage words to close the Super Bowl LX half-time show by the Grammy-winning artist, Bad Bunny (whose U.S. government name is Benito Antonio Martínez Ocasio). But one thing about me is I’m going to have “50-eleven” photos and videos from every event (<a href="https://youtube.com/shorts/mlyv3oQBCKc?feature=share" target="_blank"><span style="color: #3d85c6;">like here at the YouTube Super Bowl LX party</span></a>) so DtMF is NOT my struggle, ha!</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 17.3333px; white-space-collapse: preserve;"><br></span></p><span style="font-family: Times; white-space: pre-wrap;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/mlyv3oQBCKc" width="320" youtube-src-id="mlyv3oQBCKc"></iframe></div><br></span></span></div></span></div>

bad bunny, california, california realtors, DTMF, fair housing, HP, roy lee clay sr., santa clara county, super bowl, superbowl

The "Benito Bowl" Backdrop: How Bad Bunny's DtMF is a Good Catalyst for Remembering Fair Housing and Black History

As featured in Inman News . You may have FOMO (the fear of missing out) from time to time but what about DtMF? DtMF stands for “Debí tirar m...

"Where Do We Go From Here?" From MLK’s Dream to Our Responsibilities to Make Housing Fairer Than We Found It

<div style="text-align: center;"><div><span id="docs-internal-guid-0f626c9a-7fff-3069-c525-b7bb7516b0f1"><span><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-family: arial; font-size: x-small;">As featured in <a href="https://www.inman.com/2026/01/19/where-do-we-go-from-here-6-actions-real-estate-agents-can-take-to-keep-mlks-dream-alive-in-2026/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>. </span></p><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-family: arial; font-size: x-small;"><br></span></p><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjO-YEWWUpupFz0Su08-TIsDa8dYKxOkbrF_dFxoznMFESxFnOuq0Q2i5GrOVKU2DAhtOrh2YbHAWxYMc3m2-Rcsv8m0TsxPLbn7iBfDQrDT7gyItCTUNwMhjDBmD_2i2iG5oPEk1mrKn5HDTjA-mISixr3tZXbY-iGMD_uJgVe3lg-oy8DCxAS3j7Yc/s5000/unseen-histories-bTF3gkd2L28-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3963" data-original-width="5000" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjO-YEWWUpupFz0Su08-TIsDa8dYKxOkbrF_dFxoznMFESxFnOuq0Q2i5GrOVKU2DAhtOrh2YbHAWxYMc3m2-Rcsv8m0TsxPLbn7iBfDQrDT7gyItCTUNwMhjDBmD_2i2iG5oPEk1mrKn5HDTjA-mISixr3tZXbY-iGMD_uJgVe3lg-oy8DCxAS3j7Yc/s320/unseen-histories-bTF3gkd2L28-unsplash.jpg" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><i>Caption: Photo by Unseen Histories on Unsplash.</i></td></tr></tbody></table><span style="font-family: arial; font-size: x-small;"><br></span><p></p><span style="font-family: arial;"><div style="text-align: left;"><span id="docs-internal-guid-243e7335-7fff-b1cf-bf1f-3ba7d7f8c5ef" style="font-size: large;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 16pt; margin-top: 0pt;"><span style="color: #666666; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><i>Dr. King’s 1967 question isn’t rhetorical for real estate professionals. Here are six simple action items that answer his call with a 2026 flair, ensuring we can make the housing industry fairer than we found it.</i></span></p></span></div></span></span></span></div></div>

fair housing decoder, mlk, mlk day

"Where Do We Go From Here?" From MLK’s Dream to Our Responsibilities to Make Housing Fairer Than We Found It

As featured in Inman News .  Caption: Photo by Unseen Histories on Unsplash. Dr. King’s 1967 question isn’t rhetorical for real estate profe...

Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

<div style="text-align: center;"><span><div style="text-align: left;"><span id="docs-internal-guid-35ec22a4-7fff-f6e2-4948-699f76ebfe1a"><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-size: x-small;">As featured in <a href="https://ypn.realtor/the-lounge/stranger-things-2026-marketing-strategy-real-estate/" target="_blank"><span style="color: #3d85c6;">Realtor Magazine's YPN Lounge</span></a>. <br></span></p><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s1080/592467966_10237842015846102_5689634542208321310_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s320/592467966_10237842015846102_5689634542208321310_n.jpg" width="320"></a></div><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><i><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Caption: Erica from </span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Stranger Things</span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. </span></i></div><p style="font-family: Times; font-weight: 400; white-space: normal;"></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14.6667px; white-space-collapse: preserve;">If you're a solopreneur, then you are your business's Chief Marketing Officer (CMO), </span><span style="font-size: 14.6667px; white-space-collapse: preserve;">among many things</span><span style="font-size: 14.6667px; white-space-collapse: preserve;">. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, titled “<a href="https://youtu.be/el_J4DE8WnA?si=4E7JWymG9z2EddfR" target="_blank">Realtors are SCAM ARTISTS</a>,” ugh! In other words, your 2026 marketing strategy can't be an afterthought if you want to minimize as much as possible the infamous "revenue rollercoaster" (my term for the infamous "feast or famine" cycle). Let’s learn from one of 2025's biggest cultural moments: <i>Stranger Things</i> (even if you didn't watch it or like how it ended). Here’s a sneak peek into what my MBA students are learning, framed as three critical questions for your 2026 business plan.⁣</span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center; white-space: normal;"><br></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span></span></p></span></div></span></div>

10-minute mba, marketing, Stranger Things

Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

As featured in Realtor Magazine's YPN Lounge .  Caption: Erica from Stranger Things . ⁣ If you're a solopreneur, then you are your b...

The Persona Pitfall that MBA Classes Often Still Miss But You Can Get Right: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

<div><span id="docs-internal-guid-71cfa5fb-7fff-ae41-bc26-bfb29922b210" style="font-family: inherit;"><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; font-size: x-small; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #202122;">As featured in </span><a href="https://www.inman.com/2026/01/07/heres-the-fastest-way-to-reach-new-real-estate-clients-without-breaking-fair-housing-laws/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a><span style="color: #202122;">. </span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to buy a list? Target marketing to a specific persona! </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Social media makes marketing accessible for almost everyone. Yet, without a target, marketing may feel like you are ineffectively throwing spaghetti against the proverbial wall to see what randomly sticks, which often happens when you create a plethora of engaging social media content but don't see tangible business results. Thus, there are numerous </span><a href="https://blog.hubspot.com/marketing/buyer-persona-research" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">articles</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> and </span><a href="https://youtu.be/v6EWN4EjHM0?si=qVGD660XQx2S7Ee1" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">videos</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> on how to target by developing a specific marketing persona (a.k.a. a buyer persona or target audience). So that is not the point of this article. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">However, there is a sophisticated and crucial tension in developing an effective marketing persona in a highly-regulated industry that most MBA degree curricula miss, which I intentionally teach in my MBA classes: </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">How do we define our target audience in a way that is simultaneously effective for marketing, legally sound, and ethically responsible, promoting fair housing and lending?</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s480/delorean.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="480" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s320/delorean.gif" width="320"></a></div><p></p><h4 dir="ltr" style="background-color: white; line-height: 1.26; margin-bottom: 0pt; margin-top: 0pt; padding: 4pt 0pt 16pt; text-align: center;"><span style="color: #202122; font-size: 12pt; font-style: italic; white-space-collapse: preserve;">Caption: Let's go back in time with our Delorean time machine. <span></span></span></h4></span></div>

10-minuteish mba, fair housing, fair lending, marketing

The Persona Pitfall that MBA Classes Often Still Miss But You Can Get Right: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

As featured in Inman News . What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to...