"Where Do We Go From Here?" From MLK’s Dream to Our Responsibilities to Make Housing Fairer Than We Found It

<div style="text-align: center;"><div><span id="docs-internal-guid-0f626c9a-7fff-3069-c525-b7bb7516b0f1"><span><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-family: arial; font-size: x-small;">As featured in <a href="https://www.inman.com/2026/01/19/where-do-we-go-from-here-6-actions-real-estate-agents-can-take-to-keep-mlks-dream-alive-in-2026/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>. </span></p><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-family: arial; font-size: x-small;"><br></span></p><p dir="ltr" style="font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjO-YEWWUpupFz0Su08-TIsDa8dYKxOkbrF_dFxoznMFESxFnOuq0Q2i5GrOVKU2DAhtOrh2YbHAWxYMc3m2-Rcsv8m0TsxPLbn7iBfDQrDT7gyItCTUNwMhjDBmD_2i2iG5oPEk1mrKn5HDTjA-mISixr3tZXbY-iGMD_uJgVe3lg-oy8DCxAS3j7Yc/s5000/unseen-histories-bTF3gkd2L28-unsplash.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3963" data-original-width="5000" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjO-YEWWUpupFz0Su08-TIsDa8dYKxOkbrF_dFxoznMFESxFnOuq0Q2i5GrOVKU2DAhtOrh2YbHAWxYMc3m2-Rcsv8m0TsxPLbn7iBfDQrDT7gyItCTUNwMhjDBmD_2i2iG5oPEk1mrKn5HDTjA-mISixr3tZXbY-iGMD_uJgVe3lg-oy8DCxAS3j7Yc/s320/unseen-histories-bTF3gkd2L28-unsplash.jpg" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><i>Caption: Photo by Unseen Histories on Unsplash.</i></td></tr></tbody></table><span style="font-family: arial; font-size: x-small;"><br></span><p></p><span style="font-family: arial;"><div style="text-align: left;"><span id="docs-internal-guid-243e7335-7fff-b1cf-bf1f-3ba7d7f8c5ef" style="font-size: large;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 16pt; margin-top: 0pt;"><span style="color: #666666; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><i>Dr. King’s 1967 question isn’t rhetorical for real estate professionals. Here are six simple action items that answer his call with a 2026 flair, ensuring we can make the housing industry fairer than we found it.</i></span></p></span></div></span></span></span></div></div>

fair housing decoder, mlk, mlk day

"Where Do We Go From Here?" From MLK’s Dream to Our Responsibilities to Make Housing Fairer Than We Found It

As featured in Inman News .  Caption: Photo by Unseen Histories on Unsplash. Dr. King’s 1967 question isn’t rhetorical for real estate profe...

Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

<div style="text-align: center;"><span><div style="text-align: left;"><span id="docs-internal-guid-35ec22a4-7fff-f6e2-4948-699f76ebfe1a"><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 3pt; margin-top: 0pt; text-align: center; white-space: normal;"><span style="font-size: x-small;">As featured in <a href="https://ypn.realtor/the-lounge/stranger-things-2026-marketing-strategy-real-estate/" target="_blank"><span style="color: #3d85c6;">Realtor Magazine's YPN Lounge</span></a>. <br></span></p><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s1080/592467966_10237842015846102_5689634542208321310_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiChA2uuUR8Zr-ML9x8LHxgdn03O6xv0G7CoGVJ5S5tHjBOxgTWncqTrZwUhLBrz1W6eSDHNjmIN9GxMa52P6_lCn2INBswZHlqXQOXuaF2a8qivtrsafg6_HzfxJRL5XBbTHrJwdKBGpxlJxmNXkVFq5y3hbhFcjV6Bsq45Ut4tYTOjPHZSh1fnuUvN_4/s320/592467966_10237842015846102_5689634542208321310_n.jpg" width="320"></a></div><div class="separator" style="clear: both; font-family: Times; font-weight: 400; text-align: center; white-space: normal;"><i><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Caption: Erica from </span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Stranger Things</span><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">. </span></i></div><p style="font-family: Times; font-weight: 400; white-space: normal;"></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 14.6667px; white-space-collapse: preserve;">If you're a solopreneur, then you are your business's Chief Marketing Officer (CMO), </span><span style="font-size: 14.6667px; white-space-collapse: preserve;">among many things</span><span style="font-size: 14.6667px; white-space-collapse: preserve;">. And, unlike most careers, there are active marketing campaigns that spoof and diminish the work of real estate professionals, such as this video by a popular content creator, titled “<a href="https://youtu.be/el_J4DE8WnA?si=4E7JWymG9z2EddfR" target="_blank">Realtors are SCAM ARTISTS</a>,” ugh! In other words, your 2026 marketing strategy can't be an afterthought if you want to minimize as much as possible the infamous "revenue rollercoaster" (my term for the infamous "feast or famine" cycle). Let’s learn from one of 2025's biggest cultural moments: <i>Stranger Things</i> (even if you didn't watch it or like how it ended). Here’s a sneak peek into what my MBA students are learning, framed as three critical questions for your 2026 business plan.⁣</span></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center; white-space: normal;"><br></p><p dir="ltr" style="font-family: Times; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; white-space: normal;"><span></span></p></span></div></span></div>

10-minute mba, marketing, Stranger Things

Escape the Sales 'Upside Down': How to Right Your Marketing Strategy in 2026

As featured in Realtor Magazine's YPN Lounge .  Caption: Erica from Stranger Things . ⁣ If you're a solopreneur, then you are your b...

The Persona Pitfall that MBA Classes Often Still Miss But You Can Get Right: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

<div><span id="docs-internal-guid-71cfa5fb-7fff-ae41-bc26-bfb29922b210" style="font-family: inherit;"><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; font-size: x-small; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="color: #202122;">As featured in </span><a href="https://www.inman.com/2026/01/07/heres-the-fastest-way-to-reach-new-real-estate-clients-without-breaking-fair-housing-laws/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a><span style="color: #202122;">. </span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 6pt; padding: 0pt 0pt 12pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to buy a list? Target marketing to a specific persona! </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Social media makes marketing accessible for almost everyone. Yet, without a target, marketing may feel like you are ineffectively throwing spaghetti against the proverbial wall to see what randomly sticks, which often happens when you create a plethora of engaging social media content but don't see tangible business results. Thus, there are numerous </span><a href="https://blog.hubspot.com/marketing/buyer-persona-research" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">articles</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> and </span><a href="https://youtu.be/v6EWN4EjHM0?si=qVGD660XQx2S7Ee1" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="background-color: transparent; color: #1155cc; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">videos</span></a><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> on how to target by developing a specific marketing persona (a.k.a. a buyer persona or target audience). So that is not the point of this article. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">However, there is a sophisticated and crucial tension in developing an effective marketing persona in a highly-regulated industry that most MBA degree curricula miss, which I intentionally teach in my MBA classes: </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt;"><span face="Arial, sans-serif" style="background-color: transparent; color: #202122; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: large; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;">How do we define our target audience in a way that is simultaneously effective for marketing, legally sound, and ethically responsible, promoting fair housing and lending?</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"><span face="Arial, sans-serif" style="background-color: transparent; color: #fd4e9d; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 700; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: -6pt 0pt 12pt 0pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s480/delorean.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="480" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr4a5Qod2MNoaWF2k6h1uTgg5DZujMyAmt8vQ-LW7NtP75-toeWI_ojgTlRKqYqpPhF4nJGu8cOltv3k6YofwPwf74BMmDuYIjgvBKxMlPFpjuBeaCzzXdsywjfZIC5pzMMVItFkFXZraY7Hb7wa_RtPxNIhiQVOaVwyIYSiutxAZaqI3Z7H3-rlf2mzc/s320/delorean.gif" width="320"></a></div><p></p><h4 dir="ltr" style="background-color: white; line-height: 1.26; margin-bottom: 0pt; margin-top: 0pt; padding: 4pt 0pt 16pt; text-align: center;"><span style="color: #202122; font-size: 12pt; font-style: italic; white-space-collapse: preserve;">Caption: Let's go back in time with our Delorean time machine. <span></span></span></h4></span></div>

10-minuteish mba, fair housing, fair lending, marketing

The Persona Pitfall that MBA Classes Often Still Miss But You Can Get Right: How Your Target Audience Could Be A Multi-Million Dollar Liability and 2 Tools to Help

As featured in Inman News . What’s the fastest way to reach new clients if you don’t have an existing book of business and you don’t want to...

The NAR Settlement One Year Later: Here's Why Commissions Are Not Down and Realtors Are Not Out

<div><span id="docs-internal-guid-b822268b-7fff-99fe-5fd3-6cbfa52cb9c8"><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;">As featured in <a href="https://www.inman.com/2025/11/05/why-commissions-have-risen-since-the-2024-nar-settlement/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>.  </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;"><br></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo-hHZ6okAaSzZ4-DWkczm8yZ_PfHsOdZPAEEc7YmYCxwxPp3fQsgWOQopRVtQWVm3FrtKuSsaeZcWN406kze-0QABsy1Dgq7viZOIR6UkBEG111gLU3Wx7bc8d5BdDuIQsnAznEBQL4yLgxY9TXTZID4XaaeO09PjNP9fR73xwnlIBEApSxM5n8BT5lY/s1024/cjWJVw_WaRaSCPjoyZghX.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo-hHZ6okAaSzZ4-DWkczm8yZ_PfHsOdZPAEEc7YmYCxwxPp3fQsgWOQopRVtQWVm3FrtKuSsaeZcWN406kze-0QABsy1Dgq7viZOIR6UkBEG111gLU3Wx7bc8d5BdDuIQsnAznEBQL4yLgxY9TXTZID4XaaeO09PjNP9fR73xwnlIBEApSxM5n8BT5lY/s320/cjWJVw_WaRaSCPjoyZghX.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><i>AI-generated image: The NAR settlement didn't make Realtors down and out. It proved their worth. </i></span></td></tr></tbody></table></h1></span></div><span id="docs-internal-guid-b7a5385f-7fff-6c4c-6e3b-696d1f8f4ee1"><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">Many expected commissions to fall after the 2024 NAR commission settlement, but data shows that average rates have actually ticked up slightly. Why?⁣ <span></span></span></h1></span>

commision, NAR, realtors, settlement

The NAR Settlement One Year Later: Here's Why Commissions Are Not Down and Realtors Are Not Out

As featured in Inman News .   AI-generated image: The NAR settlement didn't make Realtors down and out. It proved their worth.  Many exp...

Is a 50-year mortgage just one step closer to a perpetual (and possibly predatory) subscription service?

<div style="text-align: center;"><span style="font-size: xx-small;"><br></span></div><span id="docs-internal-guid-3cc63b3c-7fff-b238-1ab0-cef8e0d92c94"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;">As featured in <a href="https://www.inman.com/2025/12/03/real-estate-talk-can-a-50-year-mortgage-offer-any-benefits/" target="_blank">Inman News</a>. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">You may be hearing in the news and buzzing on social media, “What are the potential risks and benefits associated with a 50-year mortgage compared to a 30-year?⁣”⁣ </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/7lrmuKf7tvA" width="320" youtube-src-id="7lrmuKf7tvA"></iframe></div><br><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; white-space-collapse: preserve;">⁣⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">This question is best answered if it is clarified what a person‘s end goal for homeownership is. ⁣⁣</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span face="Arial, sans-serif" style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUOXmI5g8lOw2qhBX3Y5t_gdMMHaG-wORsRoyRU9_RQ7RxR826dNcD2vOknAGMr-7hVXREsi5HEE5RUu1s5am2oQB_MRlcl_oeJps0M0QwdSigS_Fqd-iV05EXPIbpLYgvctdHV1-GIbLGgEOUaoOOZrzu1kbsHePLaGZ-zTTSTEiOgXkKd4RwwNukAa8/s1024/r9ghgJ0g92ByQ3lrQSPE-.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUOXmI5g8lOw2qhBX3Y5t_gdMMHaG-wORsRoyRU9_RQ7RxR826dNcD2vOknAGMr-7hVXREsi5HEE5RUu1s5am2oQB_MRlcl_oeJps0M0QwdSigS_Fqd-iV05EXPIbpLYgvctdHV1-GIbLGgEOUaoOOZrzu1kbsHePLaGZ-zTTSTEiOgXkKd4RwwNukAa8/s320/r9ghgJ0g92ByQ3lrQSPE-.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">AI-generated image of a 50-year mortgage being reviewed. </span>⁣⁣</td></tr></tbody></table><p></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;"><span></span></span></h1></span>

50-year mortgage, predatory lending

Is a 50-year mortgage just one step closer to a perpetual (and possibly predatory) subscription service?

As featured in Inman News . You may be hearing in the news and buzzing on social media, “What are the potential risks and benefits associat...

Is This The Fall of “GodZillow” Or The Entire RE Industry? 5 Better Questions to Get Real Estate Deals on Track

<div><span id="docs-internal-guid-931754fd-7fff-5db9-5903-5175d52b44c2"><div style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt; text-align: center;"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;">As featured in <a href="https://www.housingwire.com/articles/real-estate-incentive-reform-zillow-industry-challenges-2025/" target="_blank"><span style="color: #3d85c6;">HousingWire</span></a>.</span></span><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"> </span></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj76yAUCb3NmtMhXdw3bv6jmFAgdbry6ut3ChA5N7YfUnjlchNR12vg2HGfi3xkKP0amuBE-0AO3fqr4tasEGDV5oj4EfBMtaV3Q2L5OiHHHjFr_8GCi3SEXV5Yu-2rZWgBwafznwGNSomgw85f6nt5g7K9X-wIE3c_MsvlePyuVQnHjzmh-YXPDmdlPvM/s1024/YUDHLG2N-4t0o8KuWrnbs.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj76yAUCb3NmtMhXdw3bv6jmFAgdbry6ut3ChA5N7YfUnjlchNR12vg2HGfi3xkKP0amuBE-0AO3fqr4tasEGDV5oj4EfBMtaV3Q2L5OiHHHjFr_8GCi3SEXV5Yu-2rZWgBwafznwGNSomgw85f6nt5g7K9X-wIE3c_MsvlePyuVQnHjzmh-YXPDmdlPvM/s320/YUDHLG2N-4t0o8KuWrnbs.png" width="320"></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span id="docs-internal-guid-3a8d87f9-7fff-317d-14c4-8ec6b30de263"><span face="Arial, sans-serif" style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-size: xx-small;"><i>Caption: AI-generated image of “GodZillow”. </i></span></span></span></td></tr></tbody></table><br><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt; text-align: center;"><span face="Arial, sans-serif" style="font-size: 20pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">“GodZillow”: Am I the Drama?</span></h1><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Way back in 2014, </span><a href="https://www.inman.com/2014/08/21/realtor-com-should-be-match-com-for-real-estate-agents/" style="text-decoration-line: none;"><span face="Arial, sans-serif" style="color: #1155cc; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">I wrote</span></a><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 12pt; margin-left: 36pt; margin-top: 12pt;"><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">"</span><span face="Arial, sans-serif" style="font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Run for your lives - godZulia is coming muah!</span><span face="Arial, sans-serif" style="font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">"  </span><span face="Arial, sans-serif" style="background-color: white; font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">V</span><span face="Arial, sans-serif" style="font-size: 14pt; font-style: italic; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-emoji: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">arious articles make it seem like Godzilla is being resurrected in the form of this merger (Zillow and Trulia), hence my term godZulia.<span></span></span></p></span></div>

economy, fair housing, NAR, realtors, zillow

Is This The Fall of “GodZillow” Or The Entire RE Industry? 5 Better Questions to Get Real Estate Deals on Track

As featured in HousingWire . Caption: AI-generated image of “GodZillow”. “GodZillow”: Am I the Drama? Way back in 2014, I wrote : " Ru...